Pharrell & One Direction to Perform at Apple Music Festival



Pharrell Williams, Florence + the Machine, and One Direction are slated to perform at next month’s Apple Music Festival.

On Tuesday, Apple announced the headliners to next month’s 10-day event that kicks off on September 19th. Hosted at London’s Roundhouse, performances will be broadcast live and on-demand via Apple Music, with additional content on Beats 1 Radio. Previously known as the iTunes festival, the concert series was renamed to promote Apple’s recently launched streaming service.

“Wow, I’m so grateful to be performing at the Apple Music Festival,” Pharrell said following the announcement, “the Roundhouse is such a historic venue … there’s always a special energy in the crowd. Thank you for having me!” Niall Horan of One Direction said the group is excited “to perform for our fans in the Roundhouse and around the world on Apple Music.”

Past performers include Lady Gaga, Justin Timberlake, Elton John, and more.

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