I Am (Short Film) – Kendrick Lamar


Kendrick Lamar goes back to his hometown of Compton, California for his Reebok  “I Am.” Lamar speaks on why he started writing music in addition to inspiring local teens in a clip that looks further into Lamar’s upbringing. The video also serves as an official announcement for Lamar’s partnership with Reebok, who sponsored the short film. Stream the clip above and be on the lookout for Kendrick’s next album, which is slated for a 2015 release. Salute!

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