Our Studio Session with Mickey Factz

10473185_10152846920418968_4929605224779375357_nMickey Factz first stepped on the scene in 2009 after he appeared on the cover of XXL as a part of their Freshmen Cover series. Gracing the cover with Cory Gunz, Blu, Kid Cudi, Ace Hood, Wale, and many more reputable artists of today’s Hip-Hop world, Factz seemed destined for greatness. He released his mixtape, I’m Better Than You, to critical acclaim and subsequently performed with Lupe Fiasco, Stalley, and many others on the road to mainstream media. I remember listening to I’m Better Than You after its release in 2010 and choosing Factz as one of the standout Freshmen of the year. His lyrics were spit with conviction and brought a competitive attitude that was easy to align with. However, in 2012, after several year of creating music for his newly found audience, Mickey decided to take a hiatus.

“I just wasn’t really into rapping anymore. I made a lot of people upset but it was something I had to do for me.”

So, when he ultimately made his return in 2014, it was only right that I support the Bronx native in his upcoming endeavors.

This translated into a donation to his Indiegogo page for his video package, which included three music videos for his summer 2014 release, 740 Park Avenue. I donated enough to secure a spot in Mickey Factz’s final studio session for his upcoming release, Love.Lust.Lost.II. After seeing the rise, fall, and rise again of Mickey Factz, I not only became re-acquainted with his music but also grew enough respect for him to want to meet him and pick his brain. Only a few moments after arriving to the studio, I told Mickey I was a part of the “new wave” of Factz fans. That I recently began listening to his music and was only familiar with his latest solo effort, 740 Park Avenue. Surrounded by Factz, his show DJ (DJ Ominaya), his engineer, and five other fans that seemingly heard every song the Bronx native created, at first, I felt a little out-of-place. They had been to many of Factz’s previous shows and some even arrived wearing his merchandise.

It began with Factz editing one of the final songs for Love.Lust.Lost.II. Working with only his engineer and DJ, Factz went back and forth into the booth, creating and re-creating the finishing touches for the project. When discussing why he hadn’t finished when we arrived, he said, “I’m a perfectionist and I am okay with that.” This especially showed when Factz re-did a small part of one of his songs several times, correcting a barely noticeable error. Similarly, later in the session when Factz promised us a five-minute freestyle, he stuttered at the three-minute mark and re-recorded the entire freestyle instead of punching in.

Anyway, when he began to play the album, I immediately noticed a growth from his last project, 740 Park Avenue. This was especially surprising because he released his last solo effort only a few months prior. As someone who considers himself a recent listener, the fact that I noticed growth within a year was pretty impressive. A few songs later, after reaching the end of the tape, those in the studio gave Factz and applause before he began incorporating us into his skits for the tape.

One by one, Factz brought us into the studio with him to record segments for placement between each song. I, with the other donators, all ended up making a cameo on the project. By the time all of our sessions were over, we all rightfully felt like we were a part of the project. The crazy thing is, it only took us a small donation to get there.

Factz made his return almost entirely through Facebook engagement. AudioFrost followed his insights by using the “Watch This Page” feature on Facebook. Factz’s engagement was well over 10%, the industry standard for social media engagement, during the time of his return and gained fans by the hundreds week after week. By the time he released his 740 Park Avenue tape, after a year-long hiatus, he managed to attract thousands to listen.

Through six hours of seeing Factz work and interact with his listeners face-to-face, it was easy to see how he did it. When someone asked how he expected the industry to react to Love.Lust.Lost.II, he replied, “I don’t really think about that anymore, I want people to know I do this for the people.” After letting six of his supporters not only witness his project first-hand but also be a part of it, it’s clear how Factz is going to sustain his career. And, to my surprise, by the end of the session I no longer felt out-of-place. Love.Lust.Lost.II drops later today. Check back here to be the first to get it. Salute!

UPDATE: STREAM/DOWNLOAD LUV.LUST.LOST.II HERE

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